Clocks in all shapes have been the most recognizable representation of time for mankind since men learned to count hours and minutes. Artists have depicted clocks in legendary paintings as they tried to understand the meaning of life. Konstantin Chaykin, the Russian inventor and founder of the Konstantin Chaykin Manufacture designed a watch that is more than a timepiece – but a piece of art. Konstantin named the watch Carpe Diem (Latin for Seize the Day) and included multiple allegoric representations of time in the mechanics and the design to create a harmonious reminder of how important the present is and how fleeting time really is for each and every one of us.
The main idea behind the Carpe Diem Watch is to embody the abstract idea of time using classic metaphors from the Western canon. The symbols included in Konstantin’s design hark back to paintings by Bartholomäus Bruyn the Elder, Pieter Claesz and Heorhiy Narbut. The main character in the Carpe Diem Watch is the ancient god Chronos, who had birthed Time, the first element of Creation. He is depicted in a personal and vivid form: lost in thought, with deep wrinkles on his forehead, Chronos is enthroned on the miniature dial that only indicates hours. In one hand Chronos wields a scythe and his other hand rests on an hourglass. A starry night sky in the background symbolizes the cosmic nature of time.